Marylebone
Downsizer's penthouse in a landmark Marylebone development.
A full turnkey service covering FF&E design, procurement and complete project management.
The Brief
A considered London base for a new chapter.
Studio Smiths was appointed to deliver the full FF&E design and procurement for a three-bedroom penthouse within 100 George Street, a landmark new development in the heart of Marylebone.
With their children grown and no longer living at home, our clients had recently sold their family home in Hampstead in favour of a more considered London base. Purchased off-plan, the 2,392 sq ft penthouse offered sweeping views and a pristine architectural shell, but little warmth or character of its own. The brief was to transform this blank canvas into a home with real depth and personality, somewhere a couple who travel often could return to and feel was instantly and unmistakably theirs.
Area 2,392 sq ft | Design & planning 2 months | Execution 2 months
The Concept
A rich, layered palette built around vintage finds and custom craftsmanship.
Our concept centred on richness and patina, building a scheme that felt collected over time rather than newly furnished.
An antique Persian carpet, hand woven in Iran circa 1960, set the tone for the entire apartment, its purples, bronzes and champagne hues informing a palette of chocolate, blush and toffee throughout. At the heart of the living room sits a chocolate brown mohair velvet sofa with fringe detail, the client's must-have piece. Amid the room's layers of tone and texture, its solid, grounding presence holds the whole scheme together, anchored further by a hexagonal coffee table upholstered in Dedar's Mezzaluna fabric. Around ninety per cent of the furniture was designed and made bespoke, extending to a wall-to-wall headboard in gingerbread-toned velvet in the principal bedroom.
Vintage pieces were sourced to sit alongside the custom work, most notably a set of eight 1960s Danish dining chairs by H.W. Klein for Bramin, brought over from Denmark in rosewood and reupholstered in a coffee-toned leather with a soft, distressed patina. Rosso Levanto marble from Italy, Brazilian quartzite, burl, alabaster and satin brass added further texture and warmth, while the clients' own art collection was woven throughout, grounding the scheme in something personal rather than purely designed. Every material and finish was chosen not for how it would photograph, but for how it would feel to live with.
Recent Projects
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Marylebone
Downsizer's penthouse in a landmark Marylebone development.
A full turnkey service covering FF&E design, procurement and project management for a Marylebone penthouse.
Area 2,392 sq ft
Design & planning 2 months
Execution 2 months -
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Notting Hill
Contemporary pied-à-terre in Central London.
Full renovation and FF&E procurement for a Central London pied-à-terre, including a new kitchen and bespoke joinery throughout.
Area 1,200 sq ft
Design & planning 3 months
Execution 6 months -
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St John's Wood
Hotel inspired, open-plan residence.
Four-bedroom apartment renovation including full design, project management and procurement of FF&E.
Area 1,825 sq ft
Design & planning 3 months
Execution 6 months -
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Chelsea Waterfront - Tower West
Contemporary riverside show apartment with views over London.
A full turnkey service covering light refurbishment, FF&E procurement and complete project management.
Area 1,637 sq ft
Design & planning 2 months
Execution 2 months -
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St Katharine Docks
Elegant riverside apartment with views over London's iconic landmarks.
Full turnkey service covering refurbishment, project management and procurement of FF&E.
Area 1,631 sq ft
Design & planning 2 months
Execution 4 months -
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Wimbledon
Serene sanctuary tailored for modern living.
Full turnkey service, including refurbishment work, project management and procurement of FF&E
Area 1,765 sq ft
Design & planning 3 months
Execution 5 months -
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Wapping
Industrial inspired East London base.
Extensive renovation of a split-level apartment, including design direction, colour schemes, bespoke joinery and procurement of FF&E.
Area 961 sq ft
Design & planning 6 months
Execution 9 months -
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Hampstead Heath
Timeless and peaceful haven on the city's doorstep.
Full turnkey service covering refurbishment, project management and procurement of FF&E for a light-filled duplex apartment in Hampstead.
Area 1,667 sq ft
Design & planning 4 months
Execution 8 months -
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Chelsea Waterfront - Residents Lounge
State of the art leisure facility in one of London's most desirable residential addresses.
Procurement of FF&E and interior styling for the residents lounge and clubhouse at Chelsea Waterfront.
Area 7,946 sq ft
Design & planning 2 months
Execution 1 month -
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The Cotswolds
Sophisticated village house in Chipping Campden.
Complete renovation of the principal bedroom ensuite for a primary Cotswolds residence.
Area 108 sq ft
Design & planning 2 months
Execution 3 months -
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Grosvenor Square
Grand family residence in the heart of London.
Full renovation and FF&E procurement for a 4,300 sq ft family residence, including a new kitchen and bespoke joinery throughout.
Area 4,300 sq ft
Design & planning 4 months
Execution 8 months
